Brotin Bhattacharya
@brotinbhattacharya
Last updated
Focus · Motorcycle creator — long-form rides, road craft, and the Indian touring circuit
Reading in progress. The biking category in India sits in a specific seam — high intent audience, strong brand-side spend (helmets, riding gear, two-wheeler OEMs, tourism boards), and very few creators who have figured out the narrative layer on top of the ride footage. That gap is the position worth occupying.
What the programme would build.
Ninety-day plan to follow once the reading cycle closes. Direction of travel: a recurring route-of-the-month series, a gear-and-craft layer that opens the helmet/apparel brand conversation, and a posting cadence the audience can predict. Brand-side: tourism boards and two-wheeler OEMs are the first two rooms to pitch.
Brotin is the studio's first read into the Indian biking creator circuit — a category Instagram rewards heavily on watch-time but where most creators are still optimising for the wrong metric. The read is in progress; the strategic write-up will follow once the studio has spent its full reading cycle with the feed.
“The road is the format. Everything else is editing.”
— Brotin Bhattacharya
