Question 1

Is AURA really free for creators?

Accepted Answer

Cohort work is free. The studio bill goes to the brand, not the creator. You don't pay the studio for discovery, brand briefs, growth strategy, content cadence, ASCI-aligned disclosure, or contract handling — those are part of the cohort. If you choose to use the studio's optional production services for a specific shoot — editor, cameraperson, studio day, post-production beyond the basics — those sit outside the cohort and are billed at studio rates. Most creators bring their own production; nothing is mandatory.

Question 2

Does the studio take a cut of my brand fees?

Accepted Answer

No. The studio bill goes to the brand, not the creator. Brand procurement gets two clean lines on the invoice — the creator's collaboration fee, and a separate agency line for the studio's work. The studio earns from the agency line. The creator's fee is the creator's, paid by the brand, on the brand's normal terms.

Question 3

What if I want help with production — editor, camera, shoot day?

Accepted Answer

Optional. The cohort doesn't require it; many creators self-produce. If you want studio production for a specific campaign, we'll quote at studio rates before the work starts — clear line items, no surprises. Production is a service you choose, not a condition of being in the cohort.

Question 4

What if I already have brand deals?

Accepted Answer

Even better. We'll help you renegotiate the existing ones at higher value and source better-fit partnerships in the same quarter. Coming in with deals already is a strength, not a disqualifier.

Question 5

How long is the programme?

Accepted Answer

Ongoing. It's structured in 90-day milestones with a quarterly review — not a fixed-end syllabus. We stay on as long as the work keeps going and the relationship is productive.

Question 6

What happens if I don't keep up with milestones?

Accepted Answer

We talk. A milestone missed once is a conversation. Twice is a reset of the plan. Three times is an honest exit — we're not here to carry creators who don't show up. The programme is a commitment both ways.

Question 7

Can I work with brands outside AURA?

Accepted Answer

Yes — the programme doesn't restrict your outside deals. That said, most creators find that once the studio's brand pipeline is active, the quality and pay of AURA-matched campaigns exceeds what they were sourcing solo.

Question 8

What platforms do you support?

Accepted Answer

Instagram, YouTube, and X at launch. LinkedIn for B2B creators, added case-by-case. Platform-specific craft is part of the curriculum — we adapt training to where you actually publish.

Question 9

How do you price a campaign?

Accepted Answer

Transparently. We publish creator rate cards, campaign deliverables, and usage rights up front. You pay the creator's collaboration fee plus a separate studio fee — both disclosed on the brief, both invoiced cleanly. No hidden markups.

Question 10

What's your minimum engagement?

Accepted Answer

Single-creator campaigns start at ₹3 lakh (~$3,600 USD). Multi-creator cohort campaigns start at ₹10 lakh (~$12,000 USD). We don't run below those floors because the creator preparation and compliance work requires it. All campaigns invoiced in INR by ANAMDC Technologies Pvt Ltd; USD figures shown for reference at the prevailing rate.

Question 11

How do you vet creators?

Accepted Answer

Every AURA creator has gone through our 90-day programme — training, craft review, compliance drills, and at least one quarterly milestone review. Matchmaking is done by our Head of Partnerships, not by algorithm.

Question 12

Do you report outcomes?

Accepted Answer

Yes. Post-campaign, you receive a signed report covering reach, engagement, saves, link-outs where relevant, and qualitative audience signal. No dashboard screenshots — a readable document you can share internally.

Question 13

How does invoicing work?

Accepted Answer

Two clean lines on the brand-facing invoice: the creator's collaboration fee, and a separate agency line for the studio's work. GST 18% sits on the studio fee under standard agency-services treatment. The creator is paid their fee directly or via studio remittance, depending on which path your procurement team prefers — both are clean for audit. The structure is set in the MSA before the first campaign.

Question 14

Can we request specific creators?

Accepted Answer

Yes, and you can also brief us on a niche + audience and let us recommend. Either direction works. Every match is justified against your brief; we don't push specific creators for commercial reasons.

Question 15

Are you the same as Creators Lab India or Meta Creator Lab?

Accepted Answer

No. AURA Creators is an independent studio operated by Auralogic Labs (legal entity ANAMDC Technologies Pvt Ltd, Bengaluru). The names sound similar; the entities are unrelated. If you've been pitched by another organisation using a near-identical name, we're happy to confirm whether the contact is from AURA — write to creators@auralogiclabs.com.

Question 16

Do you handle compliance?

Accepted Answer

Fully. Every campaign ships with ASCI-aligned disclosure by default in India. SEBI (finance), IRDAI (insurance), and FSSAI (food) overlays are handled where the category requires. For creators in other markets, the local equivalents — ASA (UK), AANA (AU), FTC (US) — are handled the same way. Compliance work sits inside the campaign fee, not as an add-on.

Creator & brand questions, answered.